Not All Orange Juice Is Orange Juice

A litre of "orange juice" costs €0.70 or €4.20 depending on what's actually inside the carton. The label rarely helps.

Cheapest tier: €0.70/l fruit drink
Mid tier: €1.64/l from-concentrate
Highest tier: €4.20/l NFC refrigerated

Orange juice tiers — EUR/litre

Orange juice tiers — EUR/litre
Label	Value
Don Simón fruit drink	0.7
Relax 100% from concentrate	1.64
Spain median	1.88
Slovenia median	2.24
Innocent NFC refrigerated	4.2

Source: Sivix, selected products from the story

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There are at least three products sold as orange juice. They share a colour, a category, and often the same supermarket shelf. They do not share a price. Across Sivix data, the gap runs 6×: €0.70 per litre for a diluted fruit drink in Spain, up to €4.20 per litre for a refrigerated NFC in Finland.

What the data shows

The headline medians by country — Spain €1.88/l, Slovenia €2.24/l, Finland €3.38/l — look like a geography story. They are not. The category mixes diluted fruit drinks, from-concentrate juices, and NFC (not-from-concentrate) products because the label on all three says "orange juice." The real story is the processing tier.

Tier	Example	Price/litre
Fruit drink (<50% juice)	Don Simón naranja 2l, Spain	€0.70
100% from-concentrate	Relax 100% OJ 1l, Slovakia	€1.64
NFC refrigerated	Innocent 0.9l, Finland	€4.20

The first two are shelf-stable: oranges squeezed, water removed, concentrate shipped and stored, water added back at the factory. The third is squeezed and refrigerated from source to shelf, never concentrated. The carton says "orange juice" on all three. The small print says something different.

Why this happens

From-concentrate is cheap to produce: low transport volume, long shelf life, no cold chain. NFC skips the concentration step — more volume to ship, shorter shelf life, cold chain the whole way. The result tastes meaningfully different, and the cost is meaningfully higher.

The fruit drink (often labelled "naranja" or "orange drink" or "nectar" in smaller print) adds water and sugar on top of a fraction of real juice. It is priced accordingly, and priced accurately.

What it means for you

If you are buying the cheapest carton assuming it is orange juice, check the small print — you may be buying orange-flavoured water with added sugar. If you want 100% juice without the cold-chain premium, the from-concentrate tier (€1.64–2.66/l) is the right shelf. If you want NFC, €4.20/l is the honest price for what it costs to make.

"Orange juice" is three different products. The one you probably want sits somewhere between €1.64 and €2.66 per litre. The €0.70 bottle is not orange juice. The €4.20 bottle definitely is — and charges you for knowing the difference.

Products referenced in this story

Real shelf prices as reported by Sivix contributors. Tap any product to see current prices.

Cheapest — €0.70/l, diluted drink

Don Simón naranja 2l

ES · View on Sivix →

Mid-range — €2.00/l, NFC

Consum refrigerated OJ 1l

ES · View on Sivix →

Most expensive — €4.20/l, NFC

Innocent OJ 0.9l

FI · View on Sivix →

Data source: Based on — price records collected by Sivix users across — markets. Data reflects real shelf prices as reported at time of purchase, —.

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