April 2026 · 6 SKUs
Orange juice is not
one product.
Across Sivix shelf data, products sold around orange juice span three processing tiers with very different prices per litre.
Price gap
6×
between the cheapest and priciest tier
Selected Sivix shelf prices across ES, SK, SI, EE, DE and FI.
Price per litre
Selected Sivix shelf prices · top to bottom
dmBio Direktsaft OJ 1l€2.45/l
Consum refrigerated OJ 1l€2.00/l
Don Simón naranja 2l€0.70/l
“Orange juice” can mean
three products.
Diluted fruit drink
From-concentrate
NFC refrigerated
Shelf-stable
Cold chain
Added water
100% juice
Observed range
€0.70/l to €4.20/l
The main price driver here is processing tier, not country.
Annual spend
€511
at 1 litre per week
Buying €1.64/l from-concentrate instead of €4.20/l NFC saves about €133 a year. Buying €4.20/l instead of €0.70/l costs about €182 more.
Why?
01
Concentrate ships cheaper
From-concentrate costs less because less volume is shipped and it keeps longer.
NFC skips concentration, so it needs more transport and refrigeration end to end.
03
Fruit drinks use less juice
Diluted fruit drinks add water and sugar and use only a fraction of real juice.
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