April 2026 · 5 SKUs
One tomato shelf.
5.3×
price gap.
In the same supermarket category, tomatoes range from €3.20/kg to €16.90/kg depending on variety and premium positioning.
Key price ratio
5.3×
Raf vs standard salad tomatoes
Cluster tomato sits at €9.94/kg in this selected shelf snapshot.
Illustrative shelf prices
Selected tomato products · €/kg
Prices spread across
the same shelf.
Salad
Cluster
Cherry
Cherry pera
Raf
Shelf range
€3.20/kg to €16.90/kg
Everyday staples are cheapest; specialty varieties add taste, texture, origin and reputation premiums.
Annual difference
€13.70
more per year
Choosing cluster instead of salad tomatoes for 2 kg over a year would cost about this much more at these illustrative prices.
Why?
Standard salad tomatoes are grown and moved at scale, so they are priced like a commodity.
Premium varieties often have lower yields, tighter growing conditions, and more careful handling.
Once a variety gains status for flavour or origin, a marketing premium can be added.
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