The smaller
can costs
more.
In Germany, the 165g Pringles can costs up to 37% more per gram than the 200g XXL can across every tracked flavour.
Per-gram premium
for the 165g vs. 200g can
201 price records · Pringles · Germany · Feb–Apr 2026
Shelf-price comparison
Germany · price per 100g
No exceptions
in the data.
Observed pattern
€4.00 vs. €4.30–€4.50
The 165g can is the expensive gram across every tracked flavour, with a repeated €4.50 shelf price.
Annual difference
saved per year
Buy Pringles twice a month and switching from 165g to 200g saves €12 a year, while giving you 840g more crisps.
Why?
Fixed packaging costs
Manufacturing, transport, and shelf-space costs do not rise in line with the weight inside the can.
Ticket-price shopping
Shoppers often compare the €4.50 shelf sticker, not the per-gram price on the label.
Category anchoring
The XXL can sets a higher absolute price, so the smaller can looks cheaper even when it is not.
