April 2026 · 516 paired SKUs
Slovenia’s
cleaning aisle
rose faster.
Across Slovenian cleaning products, category medians rose well above the +9% basket median. Dishwashing products and branded cleaners led the increase.
Median rise
+25.0%
Dishwashing detergent prices
516 paired Slovenian cleaning-aisle SKUs · Jun–Aug 2025 vs Feb–Apr 2026
Largest SKU jumps
Slovenia · cleaning aisle · paired products
Somat Lemon rinse aid+100%
Somat dishwasher cleaner+100%
Finish Ultimate Plus 72 tabs+82%
Finish Duopack cleaner+67%
Ornel Wish softener 1.6 L+33%
Cleaning basket median+9%
Cleaning rose about
twice as fast.
Dishwashing +25.0%
Tools +17.7%
Softener +16.8%
Cleaners +16.0%
Basket +9%
Bread +6%
Category sweep
+16.0% to +25.0%
Four adjacent cleaning categories all outpaced the Slovenian food basket median.
Annual cost
€30–€50
more per year for a typical household
Across the cleaning aisle, a typical Slovenian household is paying roughly this much more. Buyers of the same Finish tablet pack four times a year pay about €72 extra.
Why?
Cleaning products are purchased less often than food, so shelf-price jumps are easier to miss.
Surfactants, sodium carbonate and softener ingredients became more expensive, but not as much as many shelf prices.
03
Weak own-label pressure
Limited private-label competition leaves big brands more room to increase prices.
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