April 2026 · 10,000+ price records
Premium detergent prices swing
across Europe.
Across SI, DE, FI and ES, premium detergent moved sharply from week to week. Own-label on the same shelf stayed mostly flat.
Volatility gap
~7×
Premium is about seven times more volatile.
10,000+ price records · 4 markets · Jun 2025 → Apr 2026
Largest swings on shelf
Cheapest week to dearest week
Same shelf,
different pricing rules.
Germany
Slovenia
Finland
Spain
Premium brands
Own-label
Measured range
5× to 8×
In every market Sivix measured, premium cycled hard while own-label stayed relatively steady.
Annual saving
€20–€50
Buying only on promo week can cut the yearly cost.
A household that buys a cycling premium detergent on promotion instead of at regular price can save around this much per year.
Why?
Premium brands keep a high list price, then run frequent promotions below it.
Retailers get a large discount claim for weekly flyers while brands protect premium positioning.
Own-label has less margin room and no brand anchor for large theatrical discounts.
tap right to continue →
