The same bottle of Pril dish soap — same formula, same brand, same European factory — costs €2.60 per litre in Germany and €5.32 in Slovenia. That is 105% more, across an open border, for something with no sell-by date, no regional recipe, and no complicated cold chain. Dish soap is where cross-border pricing has nowhere to hide.
What the data shows
Across six Eurozone markets with solid coverage, dish soap medians range from €3.85/litre in Spain to €9.83/litre in Finland — a wider gap than almost any food category Sivix has measured.
| Market | Median price/litre |
|---|---|
| Spain | €3.85 |
| Germany | €4.33 |
| Slovenia | €5.41 |
| Finland | €9.83 |
The cross-border brand comparison makes it concrete. Pril Original 0.75l in Germany: €1.95, or €2.60/litre. Pril Power Fresh 0.75l in Slovenia: €3.99, or €5.32/litre — 105% more. The smaller 0.45l Pril bottle in Slovenia pushes to €5.76/litre. This is not a statistical blip. It is baked into individual products.
Fairy tells the same story from a different country: €3.98/litre in Lithuania, €7.37/litre in Finland. Same green bottle, same lemon scent, 85% price difference.
Why this happens
With food, there are at least convenient explanations: local sourcing, cold chains, regional taste preferences. Dish soap has none of those. The bottle in Ljubljana and the bottle in Berlin come from the same factory. The liquid is identical.
What drives the difference is retail market structure. In markets with strong price competition between retailers — Germany and Spain — everyday cleaning products get squeezed. Supermarkets fight for footfall on staples, and margins stay thin. In smaller or more concentrated markets, those pressures are weaker, floors are higher, and the product pays for the market it happens to be sold in.
What it means for you
If you are in Finland or Slovenia, there is no magic workaround — the floor is just higher. But one lever works everywhere: buy the bigger bottle. The 1.2l Pril Power Fresh in Slovenia costs €5.41/litre against €5.76/litre for the 0.45l. Size is the one pricing variable you can actually control.
If you are in Finland paying €9.83 a litre, the best move is the largest bottle on the shelf. The second-best move is moving to Spain.
Products referenced in this story
Real shelf prices as reported by Sivix contributors. Tap any product to see current prices.
Cheapest — €2.60/l
Pril Original 0.75l
DE · View on Sivix →
Mid-range — €5.41/l
Pril Power Fresh 1.2l
SI · View on Sivix →
Most expensive — €15.50/l
Finish All-in-1 Gel 2l
SI · View on Sivix →
- Pril Kraft-Gel 0.6l DE · €3.25/l →
- Pril Original 0.75l DE · €2.60/l →
- Pril Apfel & Limette 0.75l DE · €2.60/l →
- Pril Power Fresh 0.75l SI · €5.32/l →
- Pril Power Fresh 1.2l SI · €5.41/l →
- Pril Limona 0.45l SI · €5.76/l →
- Fairy Chamomile 0.45l LT · €3.98/l →
- Fairy Original 0.9l FI · €7.37/l →
- Finish All-in-1 Gel 2l SI · €15.50/l →
- Finish Rinse Aid 0.5l ES · €9.80/l →
Data source: Based on — price records collected by Sivix users across — markets. Data reflects real shelf prices as reported at time of purchase, —.
