April 2026 · 397 SKUs
Toothpaste prices vary more by brand than by country.
Across nine euro markets, median toothpaste prices range from €3.11 to €8.92 per 100ml. In Slovenia alone, the shelf runs from €0.65 to €14.78 per 100ml.
Brand spread in Slovenia
23×
from own-brand to premium
397 products · 1,301 price records · Slovenia · Jun 2025 → Apr 2026
One Slovenian shelf
Price per 100ml
Colgate Max White Ultra Foam 50ml€13.98
Sensodyne Repair & Protect 75ml€9.59
Elmex Protection Care 75ml€5.85
Sensodyne Daily Fluoride 75ml€5.32
Colgate Total Original 100ml€4.69
Colgate Triple Action 75ml€3.05
Brand ladders beat country differences.
Greece €3.11
Slovenia own-brand €0.65
Colgate Triple Action €3.05
Colgate Total €4.69
Sensodyne Repair €9.59
Colgate Max White Foam €13.98
Slovenia premium €14.78
Latvia €8.92
Range comparison
2.9× vs 23×
Country medians span 2.9×, but the Slovenian brand-tier ladder stretches from €0.65 to €14.78 per 100ml.
Same-store gap
€10.93
between two Colgate toothpastes
That is the price gap per 100ml between two Colgate products in the same Slovenian store: €3.05 versus €13.98.
Why?
Toothpaste is a low-differentiation product with strong brand stratification across basic, clinical, and premium tiers.
Claims such as “repair and protect” support higher prices even when the product category stays the same.
Novel formats and marketing raise shelf prices far more than geography does across euro markets.
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