One retailer.
One euro.
Different prices.
Across matched products at the same chain, shelf prices still differed across Estonia, Latvia and Lithuania.
Median price gap
Estonia vs Lithuania
3,249 matched products · 408,307 price records · March 2026
Largest item gaps
Estonia vs Lithuania · matched products
The median gap is small,
item gaps are not.
Matched medians
€2.99 · €2.99 · €3.09
Lithuania and Latvia sit at €2.99, while Estonia is at €3.09.
Household basket
lower in Lithuania
A basket heavy on water, personal care and Rimi own-brand essentials would cost roughly 15–20% less in Lithuania than in Estonia.
Why?
Higher operating costs
Estonia has higher wages and other retail operating costs than its southern neighbours.
VAT differences
VAT rates differ slightly across the three markets, which affects final shelf prices.
Local price setting
Retailers set prices locally by market, even for centrally sourced own-label products.
