April 2026 · 134 SKUs
In Spain,
pods
vary sharply.
At the same Consum shelf in Valencia, private-label pods cost €0.17 per wash while Ariel is €0.47 and Colon reaches €0.50.
Key stat
2.8×
Ariel costs 2.8 times more per wash than Consum.
244 price records · 134 Spanish laundry-detergent SKUs · Dec 2025 → Apr 2026
Per-wash shelf prices
Consum, Valencia · selected pod packs with clear wash counts
Skip Limpieza Profunda€0.24
Consum Cápsulas Color€0.17
This is a multiple,
not a small gap.
Consum
Skip
Dixan
Wipp
Ariel
Colon
Shelf range
€0.17 to €0.50
Spanish pod packs usually show lavados clearly, so the per-wash comparison is visible on shelf.
Annual difference
€30
for about 100 washes a year
A household using about 100 pods a year would spend roughly €17 on Consum versus €47 on Ariel.
Why?
Consum is a cooperative retailer with private-label pods priced to sell rather than fund a big brand.
Ariel, Wipp, Colon and Dixan carry advertising, brand equity and premium-margin costs.
The shelf already shows washes clearly, but many shoppers still follow brand recognition.
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