April 2026 · 207 paired SKUs
Pet food rose
almost with
groceries.
Across 207 paired Slovenian pet SKUs, pet food and treats rose almost in step with core human grocery categories over ten months.
Median price rise
+17.8%
Pet treats rose the most.
207 paired SI pet SKUs · Jun–Aug 2025 → Feb–Apr 2026
Largest branded jumps
Slovenia · matched packs over ten months
Whiskas wet pouch 85 g+34%
Pedigree wet Junior 4×100 g+33%
Pedigree Rodeo treat 123 g+22%
Pet inflation was
not niche.
Pet treats
Pet food
Meat
Coffee
Chocolate
Yoghurt
Category comparison
+17.8% · +12.7% · +12.3%
Pet treats led at +17.8%, while pet food at +12.7% sat beside meat at +12.3% and coffee at +12.1%.
Annual cost
€50–€80
more per year for branded pet food
A typical household buying branded food is paying about this much more than in summer 2025 for the same feeding routine.
Why?
Pet food uses many of the same protein and grain inputs as the human meat supply chain.
Retailers face less scrutiny on pet food, so cost increases can pass through more cleanly.
Treats are low-elasticity purchases, so emotional buying makes larger rises easier to hold.
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