April 2026 · 27 SKUs
Laundry gel
brands
cost far more.
On the same Slovenian shelf, branded bottles sit well above supermarket own-label gels in price per litre.
Median price gap
4.6×
Ariel vs Tuš own-label
1,100+ price records · 27 SKUs · Jun 2025 → Apr 2026
Price per litre
Slovenia · median shelf prices
The gap runs
across the shelf.
Tuš own-label
Spar own-label
Dax own-label
Persil
Ariel
Dash
Category range
€2.19/L to €11.29/L
Own-label gels cluster around €2.19–€2.40/L, while major brands land at €9.06–€11.29/L.
Annual cost gap
€80
roughly more per year
A household using about 10 litres a year would spend around €102 on Ariel versus €23 on Spar.
Why?
Ariel, Persil and Dash carry extra costs from advertising, R&D and recognisable packaging.
Retailer own-labels use contract manufacturing and can price more aggressively at lower margins.
03
Direct shelf comparison
Slovenia’s concentrated retail market places house brands and international brands side by side.
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