Bottled water
prices are
far apart.
Across nine Eurozone markets, bottled water medians range from €1.09/l in Slovakia to €2.77/l in Finland, even where tap water is already excellent.
Median market gap
between the cheapest and most expensive medians
9 Eurozone markets · median bottled water prices · Sivix shelf data
Shelf price examples
Selected bottled water SKUs · price per litre
Water prices are
all over the map.
Market median range
€1.09/l to €2.77/l
Across these markets, medians do not line up neatly by geography or income.
Annual cost
for 1 litre a day
At Finland's median price, buying 1 litre of bottled water each day adds up to about €949 a year.
Why?
Legacy habits
In parts of Southern Europe, bottled water became routine years ago and the habit still matters.
Premium positioning
In Northern Europe, sparkling preference and premium positioning push category prices upward.
Bottle size effect
Small bottles cost much more per litre, even when the brand and water are the same.