Some Milka bars are
10 g smaller
at the same price.
In Slovenia, seven Milka flavours come in 90 g bars but still cost €1.99, the same shelf price as the 100 g bars nearby.
Per 100 g
more for the 90 g range
361 price records · 11 Milka SKUs · Slovenia · Jul 2025–Mar 2026
Price per 100 g on shelf
Same €1.99 tag, different weights
Seven flavours.
Ten grams less.
Shelf structure
€1.99 → €2.34/100 g
The whole mid-tier Milka range moved to 90 g while keeping the €1.99 shelf price.
Annual cost
more per year
Buy one bar a week from the Hazelnut or Alpine Milk section and you spend €11 more per year than the equivalent weight in Oreo Brownie or Milkinis.
Why?
Price over weight
A bar at €1.99 feels identical to the €1.99 bar it replaced.
Margin lift
Moving from 100 g to 90 g at the same price raises revenue per 100 g by 11%.
Range reset
Reformatting seven flavours at once removes the old-format comparator from the same fixture.
