March 2026 · 5 SKUs
The biggest Ariel bottle is not
the value size.
In Lithuania, Ariel Color 2.7 L costs more per litre and more per wash than the 1.8 L bottle on the same shelf.
48 Lithuanian Ariel liquid observations · March 2026
Bulk-pack premium
+55%
2.7 L vs 1.8 L in Lithuania
48 Ariel liquid observations · 5 SKUs · March 2026
Shelf price per litre
Lithuania · Ariel liquid detergent · March 2026
1.8 L Mountain Spring€5.97/L
2.7 L vs 1.8 L premium+55%
The biggest bottle is the priciest
per litre.
1.8 L Color
1.8 L Mountain Spring
1.35 L Fresh Air
2.7 L Color
€/litre
€/wash
Shelf pattern
€5.97/L → €9.26/L
Lithuania breaks the usual supermarket pattern: the 1.8 L is the value size, while 2.7 L sits as the premium tier.
Annual cost
€15
more per year for the same detergent
A household washing twice a week pays about this much extra by choosing the 2.7 L family pack over the 1.8 L.
Why?
Pack-size pricing depends on both manufacturer pricing and how each retailer prices sizes on shelf.
In the data, the 2.7 L Ariel stays at €24.99 across every scrape with no promotion.
Shoppers often expect the largest bottle to be the bargain, so the big pack can be priced as the halo product.
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