March 2026 · 88 observations

The same Ariel bottle is much pricier in Latvia.

Sivix found the same Ariel Color 1.8L bottle at €19.24 in Latvia versus €10.75 in Lithuania. Same GTIN, same factory, same 40-wash bottle.

Cross-border premium

+79%

for the same Ariel Color 1.8L bottle

8 LV, 57 SI, 16 LT, 7 SK observations · 2025-06-26 → 2026-04-06

Shelf price comparison

Same Ariel bottle across nearby EU markets

Latvia€19.24

Slovenia€14.45

Slovakia€11.49

Lithuania€10.75

Latvia €/L€10.69/L

Lithuania €/L€5.97/L

Latvia sits at the top
of the range.

Latvia Slovenia Slovakia Lithuania High €/L cluster Promo-heavy market

Range on shelf

€10.75 to €19.24

For the same 1.8-litre Ariel Color bottle, Latvia has the highest median shelf price of the four tracked markets.

Annual extra cost

€100

more per year for the same bottle

A family of four buying one bottle a month pays roughly this much more in Latvia than in Lithuania.

Why?

01

Market-by-market talks

Retail negotiations between P&G and grocery chains are done separately in each market.

02

Weaker bargaining power

Latvia’s smaller, more concentrated retail market gives local chains weaker leverage.

03

Fewer deep promotions

Latvian retailers do not run the deep promotional cycles seen in Slovenia.

Numbers don't lie.