April 2026 · ~8,000 price records
Flour prices vary by country.
The bigger gap is brand.
Across 15 markets, median flour prices differ by 73%. On one Slovenian shelf, the gap between a basic own-brand bag and a branded bag reaches 1.8×.
Same-shelf gap in Slovenia
1.8×
between two basic flour bags
~8,000 price records · 15 markets · Jun 2025 → Apr 2026
Shelf prices
Selected flour SKUs · €/kg
Bela gladka moka, Tuš€1.00/kg
Kotimaista luomuvehnäjauho€0.99–€1.19/kg
Kotimaista mannasuurimo€0.86–€0.89/kg
Kotimaista sämpyläjauho€0.79/kg
Bela gladka moka, Tuš€0.78/kg
S-Budget pšenična moka€0.56/kg
The country gap is real.
The brand gap is bigger.
Slovakia median
Slovenia median
Finland median
Own-brand SK
Own-brand FI
Same-shelf SI
Market range
€1.55/kg to €2.68/kg
Median flour prices run from Slovakia to Finland, but own-brand bags stay much closer together.
Per kilogram saved
€0.44
less for the same basic flour use
Choosing a €0.56/kg bag instead of a €1.00/kg bag saves €0.44 each time a household buys one kilogram of basic white flour.
Why?
Flour is a commodity, so brand and packaging can matter more than the ingredient itself.
Own-brands often use the same mills but avoid the added cost of large advertising budgets.
VAT, wages and logistics affect countries, but same-shelf gaps mostly reflect how products are positioned.
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