April 2026 · 171 SKUs
On the same shelf,
local can cost
a quarter.
In Croatia, Croatian-made laundry gel can cost far less than imported brands on the same shelf. Violeta’s median price is €1.83/L; Persil’s is €8.19/L.
717 price records · Croatia · 2026-04-06
Median price per litre
4.5×
Persil vs Violeta in Croatia
717 price records · 171 Croatian laundry-detergent SKUs · 2026-04-06
Price per litre on shelf
Croatia · median brand price per litre
Local brands span the shelf.
But Violeta sits far below.
Violeta
Splendid
Silan
Nila
Perwoll
Ecover
Persil
Pero
Shelf range
€1.83/L to €10.09/L
Local brands are not automatically cheap or premium, but Violeta is far below imported Persil on the same shelf.
Annual household cost
€82 vs €18
Persil vs Violeta for about 10 litres a year
A household washing twice a week uses about 10 litres of gel a year. That is roughly €18 on Violeta Protect Color versus €82 on Persil.
Why?
01
Domestic makers still compete
Croatia still has domestic detergent makers like Violeta, Nila and Pero competing directly on shelf.
02
Imported brands price higher
Brands like Persil carry global brand and marketing costs that local brands do not price the same way.
03
The gap is visible weekly
A concentrated retail market puts Croatian and imported bottles side by side, so shoppers see the difference every week.
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