Same tag.
Less chocolate.
Sivix tracked 14,083 German chocolate price records. Milka LU in 100 g and 87 g both show a median shelf price of €3.00.
Germany · Chocolate · Feb–Mar 2026
Hidden premium
more per 100 g for the 87 g bar
14,083 price records · DE chocolate · Feb–Mar 2026
Per 100 g on shelf
Germany · median unit prices
Same shelf price.
13% less chocolate.
Court context
€3.00 vs €3.00
A Bremen court called this a Mogelpackung in May 2025 under competition law.
Annual cost
extra per year
Buy one Milka LU each week and always choose the 87 g bar. You spend about €20 more for chocolate you are not getting.
Why this works
Shelf-price anchoring
Shoppers notice the €3.00 tag first, not the unit price or the lower weight.
Cheaper than repricing
Reducing weight keeps the visible price unchanged while improving margin more quietly.
Done across flavours
When several variants shrink at once, the older format is no longer beside it on shelf.
